Stop Selling Sustainable Travel

Stop Selling Sustainable Travel

Stop Selling Sustainable Travel. Start Proving It. Tour Operators Built Their Brands on Sustainability. Now Their Own Experts Say It Doesn’t Work. In late March 2026, a senior sustainability executive at one of Britain’s most respected adventure travel...
From Compliance to Intelligence

From Compliance to Intelligence

From Compliance to Intelligence How DMOs Can Repurpose Europe’s STR Data Infrastructure On 20 May 2026, a quiet transformation begins across European tourism. The EU’s Short-Term Rental Regulation comes into force, compelling platforms such as Airbnb and...
The EU Voted Last Week

The EU Voted Last Week

The EU Voted to Redistribute Tourism Flows. Most DMOs Have No Tools to Do It. Europe’s first-ever tourism strategy arrives in weeks. The European Parliament just defined what it must deliver. The gap between that mandate and current DMO capability is the market....